No online growth tools
Atlas could not sell guest passes, memberships, or training packages online, and in-person sales required expensive terminal hardware and a slow checkout process.
How The Atlas Gym grew sales by 43% with Gymsense
Alex and Vivien Valencia, owners of The Atlas Gym in Laguna Hills, CA, wanted to create a premium training and open gym environment for their clients. After switching from Mindbody to Gymsense, their growth accelerated while reducing software costs by 80%.
- +43%
Sales growth
- +22%
Membership growth
- 1 in 5
Visitor conversions
- -80%
Software cost
How Their Business and Operations Changed
Before Gymsense
- $23k/m
Sales
- 52
Avg member count
- $460/m
Software cost
Software cost was 2% of total sales
Margins are tight for independent gyms, and paying 2% of monthly revenue for an operating platform was far too costly to be sustainable long-term.
Core workflows were manual
Waiver/contract signatures, failed payment recovery, and check-ins all required owner intervention.
With Gymsense
- $33k/m
Sales
- 71
Avg member count
- $99/m
Software cost
Online growth tools are built in
Atlas can sell guest passes, memberships, and training packages online, giving buyers a faster path to purchase without extra website or checkout software.
Software cost is 0.30% of sales
Gymsense brought Atlas' operating platform down to $99 per month while sales grew, turning software from a major margin drag into a predictable expense.
Core workflows run automatically
Digital waivers, contract signatures, payment recovery, and QR check-ins now happen inside the platform instead of relying on manual owner follow-up.
"You're not handcuffed to your software that you selected when you first opened the gym."
Alex Valencia - Co-owner of The Atlas Gym
Why they needed to switch to Gymsense
Improve margins
Alex and Vivien were tired of overpaying for software that didn't meet their high expectations.
Automate workflows
Their old system was causing operational headaches around signing up members, collecting payments, and managing client schedules. Gymsense gives Alex and Vivien an intuitive system that automates away operational complexity.
Self-service for members
Alex and Vivien wanted a system that allows their members to make purchases, manage payment methods, and view account activity without requiring assistance from staff.
Provide a premium experience
Atlas' culture and perception is paramount to their success. Gymsense delivers a premium look and feel to both customers and staff.
See how Gymsense can replace add-ons, simplify daily operations, and give your members a better way to buy, check in, and manage their account.
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